CO-FOUNDER · CEO
Joe Edwards
Joe spent his career in commercial and sales leadership, building teams and revenue in markets where the deal is won or lost in the first conversation. Dubai real estate kept showing him the same leak: brokerages pay handsomely for leads, then answer them forty-seven minutes later, in a market where the buyer has moved on in five.
He runs the commercial side of Holla, from design partners to pricing, and is the company's data protection officer.
LINKEDINCO-FOUNDER · CTO
Jafar Karzai
Jafar owns the product: the assistant's voice, its guardrails, and everything a customer sees on WhatsApp. He builds Holla on one principle, that trust is the product. If Holla does not know, it asks the human. It never invents a price.
He built the first version of Holla himself and still ships it: the WhatsApp layer, the calendar, the CRM connections, and the knowledge that keeps every answer inside your own listings and your own prices.
LINKEDIN