The people behind the front desk.

Holla is built in Dubai, by two founders who kept watching the same deal die the same way. The lead arrived, and the reply did not.

We did not build a chatbot.

Dubai's property market moves faster than any person can type. The portal service level is under five minutes. The average broker takes forty-seven. Not because they are careless, but because they are driving between viewings, sitting with a client, or asleep when the lead lands at 2am. The enquiries arrive in dozens of languages, and most of them arrive as voice notes.

Holla runs the customer-facing layer of a brokerage on WhatsApp. It replies in seconds in the customer's language, qualifies the buyer, books the viewing against the agent's live calendar, and routes the hot ones to the right person. It attaches the Trakheesi permit to every listing reply, never invents a price, and logs every conversation. Brokers keep the number their clients already know.

We built the colleague every brokerage wishes it could hire. One who reads thirty-eight languages, never sleeps, and never guesses.

Two of us. One rule: refuse rather than invent.

Joe Edwards, co-founder and CEO of Holla

CO-FOUNDER · CEO

Joe Edwards

Joe spent his career in commercial and sales leadership, building teams and revenue in markets where the deal is won or lost in the first conversation. Dubai real estate kept showing him the same leak: brokerages pay handsomely for leads, then answer them forty-seven minutes later, in a market where the buyer has moved on in five.

He runs the commercial side of Holla, from design partners to pricing, and is the company's data protection officer.

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Jafar Karzai, co-founder and CTO of Holla

CO-FOUNDER · CTO

Jafar Karzai

Jafar owns the product: the assistant's voice, its guardrails, and everything a customer sees on WhatsApp. He builds Holla on one principle, that trust is the product. If Holla does not know, it asks the human. It never invents a price.

He built the first version of Holla himself and still ships it: the WhatsApp layer, the calendar, the CRM connections, and the knowledge that keeps every answer inside your own listings and your own prices.

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Built in Dubai. Based at Dtec.

You will find us at Dtec, the Dubai Technology Entrepreneur Campus in Dubai Silicon Oasis, alongside a few hundred other companies building from the UAE.

DTEC · DUBAI TECHNOLOGY ENTREPRENEUR CAMPUS
DUBAI SILICON OASIS
DUBAI, UNITED ARAB EMIRATES
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See what it does

Seven days free, no card. AED 249 a month after.

Come and say hello

Fifteen minutes with one of us, or drop into Dtec.