The people behind the front desk.

Holla is built in Dubai, by two founders who kept watching the same deal die the same way. The lead arrived, and the reply did not.

We did not build a chatbot.

Dubai's property market moves faster than any person can type. Property Finder's SuperAgent standard is an average WhatsApp reply under two hours. Holla answers in seconds. Brokers miss that standard not because they are careless, but because they are driving between viewings, sitting with a client, or asleep when the lead lands at 2am. The enquiries arrive in dozens of languages, and most of them arrive as voice notes.

Holla runs the customer-facing layer of a brokerage on WhatsApp. It replies in seconds in the customer's language, qualifies the buyer, books the viewing against the agent's live calendar, and routes the hot ones to the right person. It attaches the Trakheesi permit to listing replies, never invents a price, and logs every conversation. Brokers keep the number their clients already know.

We built the colleague every brokerage wishes it could hire. One who reads thirty-eight languages, never sleeps, and never guesses.

Two of us. One rule: refuse rather than invent.

CO-FOUNDER · NON-EXECUTIVE DIRECTOR

Joe Edwards

Joe spent his career in commercial and sales leadership, building teams and revenue in markets where deals are won or lost on response time. Dubai real estate kept showing him the same leak: brokerages pay handsomely for leads, then leave them waiting. That observation became Holla. Property Finder gives a broker two hours. Holla takes seconds.

He co-founded the company and remains a shareholder. He sits on the board in a non-executive capacity, contributing to strategy and commercial direction, and takes no part in day-to-day operations.

CO-FOUNDER · CTO

Jafar Karzai

Jafar has spent a decade building software, from systems for car dealerships to AI for oil and gas companies. Along the way he ran a dealership of his own in Dubai, where keeping up with customers on WhatsApp was the hardest part of the job. Call centres and routing services never solved it.

Holla is what he wished he'd had, and he and Joe started it together. Jafar shapes how it works, down to the details: what it says, when it hands a conversation to a person, and how it stays inside a brokerage's own listings and prices.

Built in Dubai. Based at Dtec.

You will find us at Dtec, the Dubai Technology Entrepreneur Campus in Dubai Silicon Oasis, alongside a few hundred other companies building from the UAE.

DTEC · DUBAI TECHNOLOGY ENTREPRENEUR CAMPUS
DUBAI SILICON OASIS
DUBAI, UNITED ARAB EMIRATES

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Fifteen minutes with one of us, or drop into Dtec.