What Holla costs.
The plans differ by one thing: how many people Holla can reply to each month. Every plan handles rentals, resale, off-plan and commercial, at any price, in any language.
Starter
For one agent, steady week
AED249/month + 5% VAT
Billed monthly
Replies to 300 people a month
About 10 different people a day, start to finish.
Past 300 a month, AED 1.25 + 5% VAT each
Start 7 days free7 days free, up to 150 conversations. No card needed.
Pro
Where most agents land
AED799/month + 5% VAT
Billed monthly
Replies to 1,000 people a month
About 33 different people a day, start to finish.
Past 1,000 a month, AED 0.90 + 5% VAT each
Start 7 days free7 days free, up to 150 conversations. No card needed.
Elite
For the busiest desks
AED1,499/month + 5% VAT
Billed monthly
Replies to 2,000 people a month
About 67 different people a day, start to finish.
Past 2,000 a month, AED 0.70 + 5% VAT each
Start 7 days free7 days free, up to 150 conversations. No card needed.
Which plan is mine?
Move the slider to roughly how many people you deal with in a month. A smaller plan plus a few people past its number can cost less than the next plan up, and this shows which.
250
One person in one month counts as one. Group chats and family messages never count.
Starter, AED 249 a month + 5% VAT
Starter
250 people, 300 included
AED249/month + 5% VAT
Nothing on top: Starter includes every one of them.
From 740 people a month, Pro is the better buy.
Nothing is ever turned away for being the wrong kind of deal, or too small, or too big.
Each plan's price plus what it charges past its monthly number. The lowest total wins.
7 days free, up to 150 conversations. No card needed.
Try it with your numbers.
Pick what you sell and move the two sliders to match your year. The commission figures are typical Dubai ones. Yours will be different, and that is what the free trial is for.
30
A typical Dubai rental pays you AED 3,000 in commission.
250
One person in one month counts as one. Group chats and family messages never count.
One extra rental pays for your whole year.
- AED 90,000
- 30 rentals × AED 3,000
- Starter
- 250 people, 300 included
- AED 2,988
- Twelve monthly payments of AED 249 + 5% VAT
- 3.3%
- Of what you earn, before VAT
Nothing is ever turned away for being the wrong kind of deal, or too small, or too big.
7 days free, up to 150 conversations. No card needed. Nothing reaches a client until you approve it.
Start 7 days freeBrokerage
For teams of two or more
AED199/agent /month + 5% VAT
Billed monthly
AED 199 per seat, plus 5% VAT, minimum 2 seats, 600 conversations pooled
300 replies a month, per agent
Shared across the team, so a busy desk is never held back by a quiet one.
Past the team’s pool of 300 a month per agent, AED 0.80 + 5% VAT each
Start 7 days freeRentals, resale, off-plan and commercial
38 languages, and voice notes in 8
They keep their own number and contacts
Leads from Bayut, Property Finder and dubizzle
Viewings booked straight into their calendar
One dashboard across the whole team
Every conversation on the firm's record
The client list stays when an agent leaves
Nothing goes to a client until it is approved
How many of your agents would use it?
A typical Dubai brokerage has 61 agents on its licence and about 28 who closed a sale in 2025. Start with those 28. Add the rest when they have earned it.
28agents
- AED 5,572
- Plus 5% VAT
- AED 53,491
- Billed yearly at 20% off + 5% VAT
- 8,400
- One pool, shared by the team
- 1.5
- A typical Dubai sale earns the firm AED 34,900
Replies are shared, not rationed. 28 agents get one pool of 8,400 a month between them, so the agent taking forty enquiries a day is never limited by the one taking four.
At 20 agents and above we work the price out with you, and we set the team up together.
Book fifteen minutesRentals, resale, off-plan and commercial
Works on an AED 60,000 rental and an AED 60M villa
38 languages, and voice notes in 8
Leads from Bayut, Property Finder and dubizzle
Viewings booked straight into your calendar
It only quotes prices from your own listings
Attaches the Trakheesi permit to listing replies
Nothing goes to a client until you approve it
The small print, in full size.
- One person, in one month, however many messages go back and forth. A second month is a second person. Group chats and family forwards never count, and neither does a message Holla did not answer.
- Nothing stops. Holla keeps replying at AED 1.25 a person on Starter, AED 0.90 on Pro, AED 0.70 on Elite and AED 0.80 on Brokerage, all + 5% VAT, charged on your billing date with your plan. You only pay when it actually worked a lead.
- Every price on this page is before VAT. The 5% is added as its own line on the invoice, never folded into the price.
- Save 20%. The plan is paid once, at the start of the year. Any overage is still charged monthly.
- 7 days free, up to 150 conversations. No card needed. If you stop there, you are never charged and there is nothing to cancel.
- No contract and no notice period. Cancel yourself in the dashboard and it runs to the end of the period you have paid for. We do not refund the unused part of a period.
What it connects to, and on which plan.
All plans
WhatsApp
Built on the WhatsApp Business Platform
Starter and up
Property Finder, Bayut, dubizzle
Leads from portal WhatsApp buttons
Starter and up
Property Finder
Starter and up
Google Calendar
Starter and up
Google Sheets, Bitrix24
Pro and up
HubSpot, Salesforce
Pro and up
Zapier, Make, n8n
Through the custom webhook
- PropSpace
- Facebook Messenger
- Telegram
What the free trial asks of you.
Four steps, and you can stop after the second and still have seen it work. There is no onboarding call to sit through and nothing to install.
It reads your profile
Paste your Property Finder, Bayut or dubizzle link. Holla picks up your listings, your areas and your languages. Nothing is fetched before you tick the consent box, and if the portal will not load you type it instead.
You try it on a real listing
Ask it what a client would ask, about one of your own properties, in the browser. This happens before you connect WhatsApp, so you know what you are connecting it to.
Your own number, still yours
Connect the WhatsApp number you already use. You keep using it exactly as you do now, from your own phone. Holla works alongside you on it rather than taking it over.
It drafts, you approve
Every reply waits for you to read it. Nothing sends on its own until you flip the switch that lets it, and that switch stays yours afterwards.
What buyers ask us.
I am an agent at a brokerage. Which price is mine?
If you pay for it yourself, take an agent plan. If the firm pays and wants every conversation kept on its own record, it takes the per-agent price, which is for teams of two or more. The product is the same either way, and so is everything in the list above.
Does the price change with the size of the deal?
No. An AED 60,000 studio rental and an AED 60M villa cost you exactly the same. So does every language, every portal, and every kind of deal. You are paying for how many people Holla replies to, and nothing else.
What happens if I go over in a busy month?
Holla keeps answering. It does not go quiet on your leads because a counter hit a number, which would cost you far more than what it charges instead: AED 1.25 a person on Starter, AED 0.90 on Pro, AED 0.70 on Elite and AED 0.80 on Brokerage, all + 5% VAT. It is charged on your billing date, with your plan, and only for people it actually replied to.
Can I move to a different plan later?
Yes: up right away, down from your next renewal. You change it yourself in the dashboard, and a brokerage changes its number of agents there too, any month. The bill follows it.
Do I need a card to start?
No. Seven days free, no card, and nothing reaches a client until you have read it and approved it. You put a card in only if you decide to keep going.
We have 40 agents. Is there a better rate?
Talk to us. From 20 agents up we work the price out with you and set the team up together, because a rollout at that size is real work on both sides.
What does it cost to add WhatsApp?
Nothing from us. WhatsApp is included in every plan. Meta charges its own fee for some business messages, billed by Meta to your own account at their published rate, and Holla never marks it up.
7 days, and you will know.
Point it at your WhatsApp, read what it writes, approve what you like. If it has not answered a lead properly by the end of the week, you have lost nothing.
7 days free, up to 150 conversations. No card needed.